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LATEST FROM THE GLOTO BLOG
Why Engagement Ads are a Great Content Delivery System
High-quality content is essential if you want to drive brand engagement, but creating great content is only half the battle. Marketers also need to be increasingly savvy about how they deliver content to their audiences.
Three Metrics that Really Matter in Digital Marketing
There are many metrics that we can use to diagnose marketing campaign success. Today we’re going to cover three essential metrics that can reveal a great deal about how well your marketing strategy is playing out, and why they can’t operate alone: engagement rate, time spent, and conversion rate.
5 Tips for Getting Started with Gloto Designer
Have you tried Gloto’s digital media creation tool, Designer. If so, then you are already familiar with Designer’s ability to create engaging ads and rich-media experiences using a codeless, drag-and-drop interface.
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